Chief Marketing Officer
Michelle is a growth marketing executive and digital customer experience expert with more than 20 years of experience leading transformative marketing and customer acquisition strategies that propel business growth and brand loyalty. Her career spans multiple industries including financial services, technology, and professional services.
As Chief Marketing Officer, Michelle is responsible for accelerating growth, building data-driven marketing technology capabilities, and building brand equity. She leads enterprise and consumer marketing strategies, internal communications, public relations, and brand management.
Prior to joining Millennium Trust, Michelle was the CMO and Vice President at Alliant Credit Union, where she led member acquisition, engagement, and retention efforts and headed its digital banking product suite and experience design. Before joining Alliant, she was the CMO of Sikich LLP and the Senior Director of Emerging Media at CareerBuilder.
Michelle earned a bachelor’s degree in journalism from Drake University and a Master of Business Administration in marketing management from DePaul University. She also holds an Executive Scholar Certificate in Marketing & Sales from the Kellogg School of Management at Northwestern University.